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YouTube Dominates Video Search Results in 2020

Year after year, YouTube continues to make the biggest splash in terms of video search results as far as Google is concerned. YouTube is owned by Google, of course, but the dominance they hold comes...

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Meme Marketing: How to Use Memes to Supercharge Your Campaigns

Memes have taken social platforms by storm in recent years, and the sensation is still growing. During many scrolling stints, you can’t go more than a few seconds before seeing the image of a woman who...

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The Benefits of a Clear and Concise FAQ Page

Many businesses have pages dedicated to answering frequently asked questions or FAQs, but have you ever wondered where those questions come from, and why they are listed? You may be surprised to know...

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How to Grow Your Email List with Facebook Ads

An email list can be one of the most beneficial assets any business can utilize for increasing sales, though many businesses don’t put their resources into growing their lists. For some, their lists...

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How to Use User-Generated Content on Instagram

In the second quarter of 2021, most companies are aware that they need to be leveraging social media to engage with their audience and spread awareness about their brand. It is no secret that content...

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How To Choose Your Google My Business Categories

Today, it is more important than ever for businesses to stay in communication with their audience regarding their services. The days when potential customers would scour phone books or print out...

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Social Media – How to Grow a Facebook Group Effortlessly

Are you looking to grow your social media following on Facebook but are not sure where to start? Are you lost in the noise of the online world and are wondering whether your social media marketing...

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Why PPC Automation Wrecks Some Advertising Campaigns

Paid search management can make the difference between a campaign that flourishes and a campaign that bottoms out early and wastes ad spend. Certainly, Search Engine Marketing (SEM) is an extremely...

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Twitter Shares 2021 Tweet Strategy

What are the most important issues to focus on when it comes to Twitter’s social media strategy? Planning and consistency. Without these two elements to guide decisions, the entire strategy can feel...

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Video Storytelling Strategies

A good video marketing strategy can help your business connect with your ideal audience and build a firm foundation within your market. At the height of the digital age, nearly everyone is consumed by...

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How To Use Stickers on Instagram Stories Like a Pro

Instagram’s story feature – images and video that vanish after 24 hours of being shared – debuted in 2016 as a rival to the “blink and it’s gone” features on other social media platforms and now over...

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A Guide to Making Newsworthy Content

Creating newsworthy content is an important step in the link building process, and arguably the best way to actually build those links. But before actually creating the content, you’ll need to do some...

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Creating an Editorial Calendar

In 1996 Bill Gates wrote an essay titled “Content is King” in which he declared as such and this sentiment still rings true today, more than 20 years later. Content is still very important to educate...

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Improving Your Content With Search Console Insights

Content can take many forms – blogposts, instructional guides, articles, et cetera – all of which serve to build a strong base of customers and help Google find and index your pages. Great content will...

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4 ways to use Instagram Stories with Influencers in 2021

Instagram estimates that 500 million of its users use the social media platform’s story feature every day, making it a wide reaching, effective, and creative medium for brands and companies to reach...

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What Makes Digital Marketing Important for Startups

There are an estimated 67,000 new businesses started every year for an average of 184 per day. In order to succeed, each must effectively communicate what makes them different from all the others like...

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5 Digital Marketing Tips for Startups

As more and more things in our world go digital, digital marketing becomes increasingly crucial to success in every industry. Digital marketing is especially important for startups that are building a...

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A Brief History of Search Engine Marketing

It hardly seems new, but the concept of what a search engine is has only been in the public consciousness for a little over two decades – Google was launched in 1998, became a public company in 2004,...

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How Video Content can Benefit SEO and CRO

Search engine optimization, or SEO, is all too often thought of solely in terms of the words on a page that Google “reads” when crawling a site. While things like the title tags, meta descriptions,...

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